SHORT TERM RENTAL INDUSTRY
SOCIAL MEDIA MANAGEMENT & MARKETING
Fully booked. 50 inquiries a day.
Airbnb Superhost for 2 consecutive quarters.
A brand-new Airbnb unit with no followers and no bookings. Four months later — Airbnb Superhost, viral TikToks, and a fully booked calendar.
Suite Escape Cebu
CLIENT:
Sept 2025 - Present
TIMELINE:
Facebook, Instagram, TikTok
PLATFORM:
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— THE CHALLENGE
New unit. New pages.
Starting from absolute zero.
Suite Escape Cebu launched with zero digital presence. No Facebook, no TikTok, no social proof — competing against established properties that already had all three.
The goal: build visibility fast, earn trust, and drive consistent bookings without an ongoing ad budget.
Sell the feeling.
Not the features.
— THE STRATEGY
Most Airbnb pages show rooms. We sold the experience — the city view, the privacy, the escape. Content was built to make people feel something before they booked.
Every post led with lifestyle and feeling — not just amenities. Customer photos, ambiance shots, and cozy moments made the unit aspirational.
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— THE RESULTS
Numbers that moved the business.
The first Airbnb booking came in before the Facebook page even launched. Six months — November to May — fully booked. Advance reservations running as far out as August 2026.
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If you have a great strategy and content that attracts your market, its not impossible to make your business visible and standout online :)
— Jaynie, founder of JaynAssist & Owner of Suite Escape Cebu